Since 1949, Reliable Jewelry Company has been the trusted name in luxury in the Triangle area. Three generations of family have been providing the best in jewelry at the most affordable prices without sacrificing service or expertise.

Maintained on the principle that “It’s not about the box, but what’s inside”, the staff at Reliable works toward the goal of making your every visit special, and helps you make your special occasions even more memorable. Our incredible selection of jewelry is value priced for every client, every day. We don’t need “once a year sales” or one time deep discounts gimmicks to offer you the best prices and best value in the Triangle.

Our philosophies are simple. We aim to make our customers into long time clients, and build our business through word of mouth. We charge a fair, low margin price on every item we sell, and hope that your experience here will drive you to tell all of your friends and family about Raleigh’s best kept secret.

Vendors from all over the world sell direct to Reliable. Our selections are unmatched, and our buying power affords us the best prices, which gives us the opportunity to make luxury much more affordable for you.